global communications & brand representation agency


about copia

Founded in 2012 by Rania El Sadek, Copia is a communication, representation and global strategy firm working with brands and individuals within lifestyle, hospitality and tourism, fashion and luxury, entertainment, sports, art and design, and health & beauty.

We develop long-term result driven consumer and corporate communication strategies where global positioning, creative sensibility, and brand integrity are at core. Our strategies represent all the key elements and capture the essence of a brand whilst bearing in mind market trends and sensitivities.

We work on comprehensive communication campaigns and plans that penetrate the target market and create top of mind positioning for our clients. Through our local, regional and international networks, along with an innate understanding of strategy and consumer trends we are capable of introducing, connecting and positioning brands on an international scale.



about our founder

Rania started her career in lifestyle publishing, quickly rising to editor, prior to making a move into the world of communications, PR and events.

Over the years, Rania has specialized in corporate, lifestyle, hospitality, travel, luxury & fashion, art & design, CSR and entertainment PR, having worked with a string of high-profile international and regional brands as well as celebrities, on their strategy, positioning, image, launches and overall communication rollout.

Rania’s innate understanding of strategy and communications along with her trendsetting approach, has managed to gain her clients leading positioning, and establishing her as a noted authority on communications and publicity in the UAE.

Educated in Sweden and the UK, with a degree in Politics & International Relations with Economics, Rania has always been active within philanthropy and charity fundraising. Starting at the mere age of 15 she founded the first youth chapter of Save the Children in her hometown in Sweden.

Since her time in Dubai she has launched and supported various charity campaigns to raise funds and awareness. Rania is a board member of the Sunrise K’ Foundation.


key competencies and expertise

Global Communications

Brand Consultancy

Digital Communications

Strategic Collaborations

KOL Relations

Product Placement

Publicity Management

Celebrity Management

Events & Guest Experience Management

CSR & Philanthropy

What They Say About Us...

“Copia is our strong strategic partner, they are extremely reliable and creative. We love the personal touch they add to our PR & marketing campaigns and the unique relationship we have built up over the last few years.”

Hanene BenSmail / Demind (The Act, Blue Marlin Ibiza UAE, CATCH, Bagatelle, 7 Elephants)

What They Say About Us...

“I would like to thank you for the excellent work made during my stay in Dubaï and Oman ! We had good appointments and it was great meeting those journalist and plan with them a lot of future articles”

Corinne Kiabski / Press & Communication Manager - International Market, Monaco

What They Say About Us...

“Thanks for the amazing PR, Copia Group. I really do appreciate the efforts and passion, you are top notch!!!”

Sylvain Gaillard / General Manager, Opera Gallery



Katya is a highly experienced administrative professional with over 16 years of experience working in multinational corporations in Dubai. She worked for International Oil and Gas companies Shell and LukOil, and international security organization. At Copia she supports senior management and leadership with operations, finance, HR and researches, in addition to internal photography needs which is her true passion.

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Katerina Sventsitskaya


Noura is highly skilled within the hospitality sector and has over 5 years of experience under her belt. She began her career journey within the hospitality sector working at hotels in Dubai, leading to Addmind Hospitality Group where she handled lucrative brands such as White Dubai and Indie DIFC. In her role as Communication Manager at Copia, Noura handles clients, builds strategy and action plans, liaisons with media and influencers while also supporting the management team.


Noura Al Khasawneh


Yosef comes with a background in arts, culture and lifestyle, and has over 5+ years of experience within the industry. In his role as a Senior Communication Specialist at Copia, Yosef comes equipped with technical, problem-solving and interpersonal skills. He articulates meticulously with clients and has the ability to convey their thoughts creatively. This enables him to navigate any implementation and design issues which he uses in the creation of strategy and action plans. Yosef is exceptional in his approach to handling clients, media and influencers alike.

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Yosef Zireeni


With 7+ years of experience orchestrating all facets of high-impact digital marketing strategies, communications strategies and Media in the beauty and luxury industry across the MENA region, Tamara Nouar thinks analytically and strategically and is always up to date on industry trends and able to stay ahead of the curve. In her role as Communications Manager, Tamara creates successful relationships with clients, media and influencers and executes marketing and communications strategies and campaigns.


Tamara Nouar

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Katerina Sventsitskaya

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Noura Al Khasawneh

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Yosef Zireeni

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Tamara Nouar

Katerina Sventsitskaya
Nisreen Masri
Karina Kostina

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Haroon Tahir
Aysha Razzak

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