global communications consultancy

about copia

Founded in 2012 by Rania El Sadek, Copia is a communication, representation and global strategy firm working with brands and individuals within lifestyle, hospitality and tourism, fashion and luxury, entertainment, sports, art and design, and health & beauty.

We develop long-term result driven consumer and corporate communication strategies where global positioning, creative sensibility, and brand integrity are at core. Our strategies represent all the key elements and capture the essence of a brand whilst bearing in mind market trends and sensitivities.

We work on comprehensive communication campaigns and plans that penetrate the target market and create top of mind positioning for our clients. Through our local, regional and international networks, along with an innate understanding of strategy and consumer trends we are capable of introducing, connecting and positioning brands on an international scale.

#connectingcreatively

about our founder

Rania started her career in lifestyle publishing, quickly rising to editor, prior to making a move into the world of communications, PR and events.

Over the years, Rania has specialized in luxury consumer goods & fashion, corporate, hospitality, travel, art & design, CSR and entertainment PR, having worked with a string of high-profile international and regional brands as well as celebrities, on their strategy, positioning, image, launches and overall communication role out.

Rania’s innate understanding of strategy and communications along with her trendsetting approach, has managed to gain her clients leading positioning, and establishing her as a noted authority on lifestyle PR and publicity in the UAE.

Educated in Sweden and the UK, with a degree in Politics & International Relations with Economics, Rania has always been active within philanthropy and charity fundraising. Starting at the mere age of 15 she founded the first youth chapter of Save the Children in her hometown in Sweden.

Since her time in Dubai she has launched and supported various charity campaigns to raise funds and awareness. Rania is a board member of the Sunrise K’ Foundation.

key competencies and expertise

Global Communications

Brand Consultancy

Digital Communications

Strategic Collaborations

KOL Relations

Product Placement

Publicity Management

Celebrity Management

Events & Guest Experience Management

CSR & Philanthropy

Our portfolio by key industry

F&B | Entertainment

Hotels & Resorts

Art & Design

Beauty + Health & Fitness

Fashion & Luxury

Automotive

Government

Finance

What They Say About Us...

“Copia is our strong strategic partner, they are extremely reliable and creative. We love the personal touch they add to our PR & marketing campaigns and the unique relationship we have built up over the last few years.”

Hanene BenSmail / Demind (The Act, Blue Marlin Ibiza UAE, CATCH, Bagatelle, 7 Elephants)

What They Say About Us...

“I would like to thank you for the excellent work made during my stay in Dubaï and Oman ! We had good appointments and it was great meeting those journalist and plan with them a lot of future articles”

Corinne Kiabski / Press & Communication Manager - International Market, Monaco

What They Say About Us...

“Thanks for the amazing PR, Copia Group. I really do appreciate the efforts and passion, you are top notch!!!”

Sylvain Gaillard / General Manager, Opera Gallery

Our COPIA TEAM

Katya is a highly experienced administrative professional with over 16 years of experience working in multinational corporations in Dubai. She worked for International Oil and Gas companies Shell and LukOil, and international security organization. At Copia she supports senior management and leadership with operations, finance, HR and researches, in addition to internal photography needs which is her true passion.

Katerina Sventsitskaya

Nisreen has over 15 years of experience in the realm of Marketing & Communications. Her career took off at creative agencies Publicis Graphics and fp7, working in the sectors of luxury, FMCG, finance, hotels and retail. She also has experience in corporate marketing, internal communications and the digital media landscape through her role at global media agencies such as JCDECAUX.

Nisreen Masri

Haroon has over 5 years of experience in marketing and communications. Simultaneously creative and strategic, he serviced clients in luxury, fashion, lifestyle and consumer goods and produced outstanding campaigns for brands like PepsiCo, Nivea, Emaar Hospitality Group, Tag Heuer, Suitsupply and LiveNation. He also has experience in celebrity management such as Tony Robbins, Russell Peters, Ciara, George Ezra and more.

Haroon Tahir

Aysha began her career as a marketing executive in a small fashion e-commerce start-up in Dubai where she worked in curating luxury fashion brands for the website, styling photoshoots and content creation for social media before joining the PR world. At Copia she works with international clients and manages online beauty luxury clients using her proactive and hands on approach.

Aysha Razzak

Katerina Sventsitskaya

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