global communications & brand representation agency
about copia
Founded in 2012 by Rania El Sadek, Copia is a communication, representation and global strategy firm working with brands and individuals within lifestyle, hospitality and tourism, fashion and luxury, entertainment, sports, art and design, and health & beauty.
We develop long-term result driven consumer and corporate communication strategies where global positioning, creative sensibility, and brand integrity are at core. Our strategies represent all the key elements and capture the essence of a brand whilst bearing in mind market trends and sensitivities.
We work on comprehensive communication campaigns and plans that penetrate the target market and create top of mind positioning for our clients. Through our local, regional and international networks, along with an innate understanding of strategy and consumer trends we are capable of introducing, connecting and positioning brands on an international scale.
#connectingcreatively
about our founder
Rania started her career in lifestyle publishing, quickly rising to editor, prior to making a move into the world of communications, PR and events.
Over the years, Rania has specialized in corporate, lifestyle, hospitality, travel, luxury & fashion, art & design, CSR and entertainment PR, having worked with a string of high-profile international and regional brands as well as celebrities, on their strategy, positioning, image, launches and overall communication rollout.
Rania’s innate understanding of strategy and communications along with her trendsetting approach, has managed to gain her clients leading positioning, and establishing her as a noted authority on communications and publicity in the UAE.
Educated in Sweden and the UK, with a degree in Politics & International Relations with Economics, Rania has always been active within philanthropy and charity fundraising. Starting at the mere age of 15 she founded the first youth chapter of Save the Children in her hometown in Sweden.
Since her time in Dubai she has launched and supported various charity campaigns to raise funds and awareness. Rania is a board member of the Sunrise K’ Foundation.
key competencies and expertise
Global Communications
Brand Consultancy
Digital Communications
Strategic Collaborations
KOL Relations
Product Placement
Publicity Management
Celebrity Management
Events & Guest Experience Management
CSR & Philanthropy
Our portfolio by key industry
Our COPIA TEAM
Katya is a highly experienced administrative professional with over 16 years of experience working in multinational corporations in Dubai. She worked for International Oil and Gas companies Shell and LukOil, and international security organization. At Copia she supports senior management and leadership with operations, finance, HR and researches, in addition to internal photography needs which is her true passion.
Katerina Sventsitskaya
Noura is highly skilled within the hospitality sector and has over 5 years of experience under her belt. She began her career journey within the hospitality sector working at hotels in Dubai, leading to Addmind Hospitality Group where she handled lucrative brands such as White Dubai and Indie DIFC. In her role as Communication Manager at Copia, Noura handles clients, builds strategy and action plans, liaisons with media and influencers while also supporting the management team.
Noura Al Khasawneh
Yosef comes with a background in arts, culture and lifestyle, and has over 5+ years of experience within the industry. In his role as a Senior Communication Specialist at Copia, Yosef comes equipped with technical, problem-solving and interpersonal skills. He articulates meticulously with clients and has the ability to convey their thoughts creatively. This enables him to navigate any implementation and design issues which he uses in the creation of strategy and action plans. Yosef is exceptional in his approach to handling clients, media and influencers alike.
Yosef Zireeni
With 7+ years of experience orchestrating all facets of high-impact digital marketing strategies, communications strategies and Media in the beauty and luxury industry across the MENA region, Tamara Nouar thinks analytically and strategically and is always up to date on industry trends and able to stay ahead of the curve. In her role as Communications Manager, Tamara creates successful relationships with clients, media and influencers and executes marketing and communications strategies and campaigns.
Tamara Nouar
Katerina Sventsitskaya
Noura Al Khasawneh
Yosef Zireeni
Tamara Nouar
Katerina Sventsitskaya
Nisreen Masri
Karina Kostina
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Haroon Tahir
