Kerby Jean-Raymond, founder of luxury brand Pyer Moss, launched the Reebok x Pyer Moss “Collection 3” at Sole DXB on December 6, 2019.
The collection is inspired by the Twi word from Akan tribe in Ghana, Sankofa, which translates to ‘Go back and get it’.
Alongside the “Collection 3” drop, Reebok also celebrated its collaboration with Adidas, combining two iconic technologies into one product; the Instapump Fury BoostTM.
Continuing to create the unexpected, the union between the iconic vector and the three-stripes has come to life with the highly exclusive and limited drop of the InstaPump Fury Boost, “Black and White”.
Sole DXB is one of the most anticipated end of year festivals in Dubai, hosting fashion, music, art, and lifestyle. This year’s Sole DXB is set to celebrate the influence of Jamaica on fashion, music and culture.