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O-Concept boutique is the brainchild of Emirati entrepreneur Omar Bin Khediya with the concept of combining fashion and art while attracting passionate designers and artists from all over the world. Offering a wide range of designers for menswear and womenswear including KhawlaWRoadha, Morenas, Efimero and the fabulous Anaya. The iconic vintage collection by Elio Ferraro is also available at the boutique. This unique collection includes a mix of high-end brands we all know and love including Christian Dior, YSL, Gianna Versace and Emilio Pucci