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Copia was commissioned to develop a strategic and targeted plan that would re-introduce and position the Asprey brand. Despite a brand well-known in the West for its heritage and craftsmanship, with the closing of its Mall of the Emirates location and minimal marketing activities, the brand lacked the strong presence it deserves.  Adjacent to the PR & Communication outreach direct consumer and VIP seeding was developed through a COPIA VIP Office for orders via the UK flagship boutique.