global communications & brand representation agency
about copia
Founded in 2012 by Rania El Sadek, Copia is a communication, representation and global strategy firm working with brands and individuals within lifestyle, hospitality and tourism, fashion and luxury, entertainment, sports, art and design, and health & beauty.
We develop long-term result driven consumer and corporate communication strategies where global positioning, creative sensibility, and brand integrity are at core. Our strategies represent all the key elements and capture the essence of a brand whilst bearing in mind market trends and sensitivities.
We work on comprehensive communication campaigns and plans that penetrate the target market and create top of mind positioning for our clients. Through our local, regional and international networks, along with an innate understanding of strategy and consumer trends we are capable of introducing, connecting and positioning brands on an international scale.
#connectingcreatively
about our founder
Rania started her career in lifestyle publishing, quickly rising to editor, prior to making a move into the world of communications, PR and events.
Over the years, Rania has specialized in corporate, lifestyle, hospitality, travel, luxury & fashion, art & design, CSR and entertainment PR, having worked with a string of high-profile international and regional brands as well as celebrities, on their strategy, positioning, image, launches and overall communication rollout.
Rania’s innate understanding of strategy and communications along with her trendsetting approach, has managed to gain her clients leading positioning, and establishing her as a noted authority on communications and publicity in the UAE.
Educated in Sweden and the UK, with a degree in Politics & International Relations with Economics, Rania has always been active within philanthropy and charity fundraising. Starting at the mere age of 15 she founded the first youth chapter of Save the Children in her hometown in Sweden.
Since her time in Dubai she has launched and supported various charity campaigns to raise funds and awareness. Rania is a board member of the Sunrise K’ Foundation.
key competencies and expertise
Global Communications
Brand Consultancy
Digital Communications
Strategic Collaborations
KOL Relations
Product Placement
Publicity Management
Celebrity Management
Events & Guest Experience Management
CSR & Philanthropy
