On Thursday, 13th of February, 2020, COPIA held a press event for American Vintage at The Dubai Mall Boutique UAE, for the Spring/Summer 2020 collection.
The collection takes its inspiration from the streets of a Mediterranean city. The story of freedom to wear anything, depending on your mood.
In-store, we collaborated with a local artist to create customized tote bags for the guests. In addition to that, there’s also a photobooth for visitors to take a photo and get as a souvenir.
The collection is divided in two: LA MAISON – American Vintage essential pieces, DNA and representation of the brand and Le VESTAIRE – the bold, fashion-forward pieces.
LA MAISON is evolving – this season introduces bold prints and coloured denim for the first time since the inception of the brand.