Client: The Loft Fifth Avenue
Date: Nov 2014 – Sep 2016
We were commissioned to develop a strategic and targeted plan that would re-introduce and position The Loft Fifth Avenue as an high-end salon in the UAE. With the opening of 8 new salons at the start of the contract with The Loft Fifth Avenue COPIA needed some strong campaigns to develop brand awareness to successfully communication and gain solid exposure. With strong influencers and press contacts, COPIA secured many reviews, social media posts and features on the brand.
Introducing and positioning the brand within the region. Managing and coordinating coverage to include reviews, extensive features on the brand and inclusion within all top tier publications. Strategic partnerships were secured with fashion brands along with alignment with key publications and influencers. COPIA also worked on the strategy and roll out of the digital communication.