Client: The Act Dubai
Date: March 2013 – Dec 2016
We were commissioned to develop a strategic and targeted plan to position The Act Dubai as one of the most unique venues in Dubai and highlight its title as the highest theatre club in Dubai. Though The Act Dubai was a concept imported from Las Vegas with a high standing popularity, the idea was a novelty to the region. COPIA maintained this reputation for over 3 years.
Managing and coordinating coverage to include creative features, dinner show reviews, event listings, interviews with international and regional artists, performers and key spokespeople within top tier publications and among society influencers.