Date: Aug 2015 – Present
Known for its unfussy, effortlessly chic clothes that have come to define the elusive and near-legendary Parisian look. It’s simple, you say the brand Sandro nowadays and everyone envisions that look in their mind. Clean, precise tailoring with a bit of an edge.
Despite being well established in Europe as one of the leading accessible luxury brands, the region had not yet been introduced to the brand and their fashionable attributes fully. In August 2015, COPIA was commissioned to develop a strategic and targeted plan to introduce Sandro to the UAE market, which included a launch event target press, blogger, influencers and VIPs to establish the brand in the market.
Along with on-going events to showcase the SS and AW seasons, other components of our strategy include: media relations, interviews, product placements, influencer and blogger engagement, product loans and strategic partnerships.
Today, Sandro remains to be one of the most talked-about fashion brands in the region.