Date: Aug 2015 – Present
A French women’s ready-to-wear brand known for its delicate blouses, folk-rock shirts, cashmere jumpers and ethnic-inspired accessories. The brand’s founder, Judith Milgrom has brought a romantic, bohemian tone to all of her collections, which has become the brand’s signature style.
COPIA started working with Maje in August 2015 with the intent to introduce and position the brand within the market by showcasing its collections and unique style. This was first done through a launch event, which set the foundation to build upon our strategy of on-going brand awareness which includes: media relations, interviews, product placement, product loans, influencer and blogger engagement, and strategic partnerships which included creating a line specifically for the region.
Today, the brand is fully established within the region and had showed its commitment by opening other retail stores across the GCC.