Client: Kris Jenner X Legacy Business School
Date: April 2016
On April 17th 2016, COPIA managed the global launch of Legacy Business School [New York]. The project consisted of a press conference, a VIP red carpet event and one-on- one interviews.
COPIA managed every aspect of the project including event production, press management and interview schedules for Legacy chairwoman Kris Jenner, Carla DiBello, managing partner of global brokerage firm CDB Advisory, and founder and Chief Executive of Legacy, Alessandro Nomellino.
COPIA secured top tier press [print, TV, Radio, Online] to attend the various events as well as the interview. Press included MBC TV, CNN, Virgin Radio, The National, Ahlan!, Arabian Business, Emirates Woman, Marie Claire, Pop Sugar, and Gulf News to mentioned a few, with over USD$2 million worth of press coverage.