Date: April 2017 – Present
Having opened in June 2016, Finolhu is a refreshing, retro-inspired new retreat in Baa Atoll, Maldives bringing a buzzy burst of fun, world-class entertainment and toes-in-the-sand relaxation to fun-loving beach-eratis. Taking an unexpected cue from the halcyon days of the classic glamorous getaway, Finolhu recalls the heady allure of vintage beach vacations with its classic design, retro touches and laid-back social ambiance. Set in a UNESCO Biosphere reserve, and easily accessible via the domestic Baa Atoll airport or a 30-minutes seaplane ride from Malé, Finolhu has all the hallmarks of paradise – translucent waters, 1.8km long white-sand bank and perma-clear skies aside and then some. But what really sets it apart from its Maldivian competitors is its effortlessly stylish surrounds and beach clubby-ness. The ultimate island experience for chic couples, fun-loving families and groups of friends alike.
COPIA started working with Finolhu in April 2017 to support the hotel’s efforts in attracting visitors from the GCC region. As part of our strategy, we first introduced the hotel and its unique USPs to the region as well as supported its sales and marketing team on the ground during Arabian Travel Market where we arranged interviews and a press dinner with the hotel’s CEO. As we continue our relationship, COPIA is planning to saturate the local marker with the brand and its USPs whilst also positioning its upcoming first of its kind beach party extravaganzas set to take place in August and November in partnership with 1 OAK out of New York.