Client: ETQAAN Designs
Date: 2016 – Present
A leader in bespoke interior design projects known for its craftsmanship of exquisite haute-interior furniture pieces with an Arabesque heritage, ETQAAN Designs was fairly new to the market when COPIA took hold of its PR initiatives at the start of Downtown Design in 2016. ETQAAN Designs wanted to focus on its modern style, raising awareness on both its strength in arabesque craftsmanship as well as its ability to integrate this with contemporary interiors.
Initially, COPIA collaborated with ETQAAN Designs during Downtown Design and Design Days 2016 as the brand had organized a workshop. COPIA handled the press office and promotion of the workshop organizing interviews and inviting participants to get involved. Soon after, ongoing PR services followed which included: media relations, strategic partnerships and digital communication management as part of fully establishing the brand within the region.
COPIA is now focusing on the brand’s digital communication as this has proven to be a strong portal for new clientele.