Client: Claudie Pierlot
Date: Aug 2015 – Present
Renowned for its timeless, feminine and effortless Parisian chic inspired pieces, the accessible luxury brand was founded in 1984 by Claudie Pierlot and since 2011, Vanessa Pierrat has been at the helm of the artistic direction of the brand. She has brought a preppy and modern twist to the label while still preserving its original classic French inspiration. The Claudie Pierlot customer is a young, modern, elegant woman who likes to combine contemporary pieces with elegant basics.
A client since August 2015 the original focus was to establish and maintain the brand’s presence in the market through developing a strong press office, which allowed us to focus on media relations. As time evolved, it was key for the brand to interact within the market and as such, we have begun developing strategic partnerships with top tier influencers and hosting seasonal events showcasing collections and exclusive concepts relevant to the time.
Today, Claudie Pierlot is not only known within the market, but now has a dedicated following.