Client: Blue Marlin Ibiza UAE
The UAE’s favorite beach club, Blue Marlin Ibiza UAE is the first export of the original from Ibiza and was the first lifestyle beach club concept to land on the shores of the UAE in 2012. In addition to bringing that laid-back island mentality with their sun loungers beach activities and stellar Saturday brunch, Fridays at Blue Marlin Ibiza UAE have become an institution as the brand led the way in bringing in some of the world’s most renowned DJs.
Near and dear to our heart, Blue Marlin Ibiza UAE was COPIA’s first client and we are so happy to have watched them evolve since day one and to have been a part of that. In addition to launching the brand into the region, creating and maintaining a strong positioning of the brand within the region’s beach club and nightlife heavyweights, we have focused on media relations, interviews, blogger and influencer engagement and strategic partnerships as core components of our strategy to ensure the brand is always top of mind.
Today, Blue Marlin Ibiza UAE still remains the UAE’s favorite beach club.