Client: Bistrot Bagatelle Dubai
The infamous export widely recognized as a NYC institution for its party brunch and unique and magnetic ambiance that made it famous finally landed on Dubai’s shores in early 2016. Staying true to the original focus, the Dubai branch delights diners with unmatched European service and outstanding seasonal cuisine, while throwing a bit of a party too, of course.
COPIA has worked with the brand before it officially opened to build up the hype around its entrance into the market, creating an allure and a ‘cannot wait to go’ attitude amongst its target market. The next portion of our strategy saw the official grand opening, which was selective to include key social influencers and high net worth individuals to showcase the status of the venue from the beginninging.
Through the exclusivity of the launch event, COPIA positioned the restaurant as top-tier and extremely exclusive within the industry, and is recognised as a premium restaurant of Dubai still to this day.
Our on-going strategy includes: media relations, blogger and influencer engagement, strategic partnerships and VIP bookings.