Date: June 2012 – July 2014
We were commissioned to develop a strategic and targeted plan that would re-introduce and position the Asprey brand. Despite a brand well-known in the West for its heritage and craftsmanship, with the closing of its Mall of the Emirates location and minimal marketing activities, the brand lacked the strong presence it deserves. Adjacent to the PR & Communication outreach direct consumer and VIP seeding was developed through a COPIA VIP Office for orders via the UK flagship boutique.
Introducing and positioning the brand within the region. Managing and coordinating coverage to include product placement, extensive features on the brand history and inclusion within all top tier publications. Strategic Partnership was set up and an event was held in London, in collaboration with One&Only Resorts.