Client: Amilla Fushi
Date: April 2017 – Present
The older sister resort to Finolhu, Amilla Fushi also located in Baa Atoll and about a 30-minute boat ride from each other offers a choice of 59 Houses that sit gracefully over crystal clear waters, nestled among lush tree tops or hug the shores of pristine white sand; plus eight spectacular four- to eight-bedroom Beach Residences ideally suited to large families, groups of friends and VVIPs seeking the ultimate in space and privacy with a ‘Miami meets Maldives’ aesthetic. Along with impressive F&B offerings, water based activities, an in-house spa and an interactive Kid’s Club, Amilla Fushi is putting the Maldives on the map as a destination not just for couples, but for families and friends.
Similar to its sister resort, COPIA started working with the brand in April 2017 where we introduced and positioned the resort within the market ahead of its exhibiton at Arabian Travel Market where we arranged interviews and a press dinner with the CEO. As part of our on-going strategy, COPIA will continue to create brand awareness communicating its USPs through: media relations, interviews, reviews, blogger and influencer engagements and strategic partnerships.