Client: 7 Elephants
Date: February 2017 – Present
Located in Emirates Financial Tower, the DIFC area hot spot, which opened in April 2017 is a welcome addition to the building and surrounding area. Taking inspiration from the stock market’s supply and demand concept, this has an effect on drink prices. Meaning if a drink is in demand, the price might go up. Alongside its spacious jungle inspired interiors, which includes a 35-meter-long bar, the unique contemporary lounge with Burj Khalifa as a backdrop is the perfect addition to the neighborhood’s dealmakers. Simply done, the menu offers seven different types of cuisines for guests to further enhance their experience.
COPIA started working with the brand since February 2017 ahead of the opening to build up the excitement and anticipation. As part of our strategy, COPIA communicated the concept with a ‘Soon to Open” press release, circulating video teasers to key press, organizing and hosting a sneak peek with 9 key influencers and inviting friends and family out for the soft launch.
As April came around, COPIA managed the communication, guest list and management around the opening event, which welcomed over 800 people.
Our strategy now includes on-going communication of the brand’s offerings and streamlined positioning. which will be exercised through: media relations, influencer and blogger engagement, reviews and strategic partnerships.